East Coast Waves
I was commissioned to create a complete rebrand for the hockey club as they transitioned from their previous identity, Flinders Hockey Club, to their new name, East Coast Waves Hockey Club. The rebrand aimed to reflect their refreshed identity while honouring elements of their past.
The club requested an orange-centric colour scheme and the incorporation of claw marks as a tribute to their previous branding. I designed a dynamic logo system featuring a bold wave emblem and a versatile wordmark. The wave icon and the wordmark can be used independently, offering flexibility for various applications, including jerseys, websites, and promotional materials.
This project highlights my ability to blend tradition with innovation, delivering a cohesive brand identity that celebrates the club's heritage while looking forward to an exciting future.
