GreenSmith Brand Redesign
Greensmith, a local Dartmouth company, specializes in producing fresh microgreens year-round from their indoor farm. I was brought on to revitalize their brand through a comprehensive rebranding project. The new logo features interlocking 'G' and 'S' shapes, creatively forming stylized leaves with a central negative space that represents both a leaf and a chef's knife within the 'S.' This design element reflects Greensmith's focus on supplying quality microgreens to local restaurants. The versatility of the logo allows it to be seamlessly applied across various platforms, from packaging to menus, ensuring a cohesive and memorable visual identity.